Introduction
Welcome to Creative Xpressions , where we specialize in providing marketing services for businesses with high growth potential. In this blog, Naman, the founder and CEO, explores the transformative impact of marketing in the business world.
Marketing over Product
Let’s say that you have a great product/service. But you don’t know how to sell it. It remains the same scenario of not having a great product/service. On the other hand, you have an average product/service to offer in the market but you have an excellent marketing team and techniques that can penetrate your target audience and convert leads into business sales. BOOM you are on the verge of success. The product even being an average has a higher chance of selling than a top-quality product. 100s of similar products can be made, but the critical part is how you market them or sell them. If you are able to make your product visible online by attracting huge traffic, Buddy, your revenues will skyrocket. We all know content is a KING. You should have the skills to captivate. You should know how to sell water in the sea.
3 Ways to Grow Your Business by 100x
- Communication Skills: Master the art of communication, creating lifelong relationships with customers regardless of language.
- Ability to Market: Develop convincing skills to convert words into profits and effectively persuade your target audience.
- Using Digital Platforms: Explore the vast opportunities the digital world offers, reaching over 5.5 billion internet users globally.
Channels of Distribution
One of the most important decisions while starting a business is identifying the channel of distribution. To make it, even more, simpler, I will categorize it into 2 types, namely direct channel and indirect channel. Direct channel implies providing the products to the consumers without the help of intermediaries. Indirect Channel implies reaching your products to customers with the help of middlemen. This is very crucial because this can determine the success of your product/services.
Marketing is the key to success
According to me, marketing is the key to success. Marketing is the sugar in desserts. By this I mean it plays a major role in one’s business.
1. Brand awareness: This implies, that people get to know about the product or service. It also helps to create an image in the minds of the public.
2. Growth potential: Businesses skyrocket their revenues just by hiring a marketing agency helping them grow fiercely in the digital arena.
3. Target-100x sales: A short-term target for a business should be 100x sales. This can easily be achieved by targeting people in the online market. Via online we can generate leads into sales.
CONCLUSION
I run a marketing firm. I wrote this blog not to advertise or promote my company but to provide readers with some basic information about marketing and its importance. If you are a student or a business owner, make sure that marketing is not to be underestimated. It plays a crucial role in shaping brand identity, achieving millions of sales. In this highly competitive world make sure you survive by being digitally active. For any queries and digital assistance feel free to contact us. We shape your future and help you get maximum RETURN ON INVESTMENT.